Our Story
1963

1984
Initially, Joe explored the possibility of attracting businesses to the land instead of pursuing the recreation idea. However, the vision of creating a new outdoor experience prevailed; and, over time, it became evident that many of the most innovative parks in the nation were privately owned and controlled. Unlike public parks, private parks could implement changes without relying on annual funding from local governments, giving them the flexibility to evolve from passive to active spaces based on guests' needs.
This realization reinforced the decision to establish a foundation to support in perpetuity and develop the land into a private recreation experience.

2019
Meanwhile, the property on 25W expanded from 64 to 178 acres through additional acquisitions. A unique opportunity arose with the Tennessee Valley Authority (TVA), which had acquired the remainder of the Aspire mountain in the 1960s.
Recognizing Aspire’s potential to enhance the area, TVA agreed to a long-term cooperative agreement with the Aspire Foundation. This agreement added another 192 acres to Aspire’s footprint, bringing the total to 370 acres, provided that the Aspire Foundation improved the land with hiking and biking trails.
2020
By integrating insights from national park visits into the design, the Aspire Foundation developed the roof upsweep design, which was later complemented by additional features such as the focus on Service and Sacrifice, represented by the uplifting spires.
While Aspire has been in the dream stages for 40 years, the foundation believes that it represents the future of guest satisfaction and community-enhancing recreational experiences. Aspire is a role model for future privately-funded foundations that are pursuing similar developments.

April 7th

2024
The foundation envisions Aspire as a place where individuals can grow through the opportunities it provides, enhancing their resumes and preparing them for future success. We are committed to ensuring that every individual who works at Aspire gains the skills and experience necessary to reach their full potential.
October 6th
Onward
and
Upward

Aspire envisions a future where every individual leaves better equipped to achieve their full potential.







